The body
is the instrument.
Sounddosing® tunes the human nervous system and mindset with a clinical-grade audio protocol — music, movement & modulation engineered as medicine.
Sounddosing® is Music Medicine.
A precisely engineered neurological protocol delivered through music, movement and community.
Alpha grounding → theta release → beta/gamma elevation → parasympathetic integration. A 33-minute clinical-grade arc — engineered, never improvised.
Communal events that create social proof, community ties, and a vivid shareable memory. The body becomes the instrument — together.
Digital membership. PersonalDrops™ library. $14.95–$49.95/mo. Extends the live journey into a daily practice you can take anywhere.
Outcome tracking builds a proprietary research dataset — our long-term scientific moat. Every session compounds the science.
The problem.
People are suffering — and existing solutions are failing them.
1 in 5 US adults suffers from anxiety disorders. Mental health-related costs exceed $280B annually. Demand for effective solutions has never been higher.
The US Surgeon General declared loneliness a public health epidemic. People crave embodied, communal experiences — not more solo screen time.
Calm & Headspace report 80%+ annual churn. Passive, solo, screen-based tools fail to create lasting neurological change. The market is ready to move on.
No brand combines science-backed sound protocols, live communal movement, and a digital membership ecosystem into a single repeatable product.
Every great movement has an origin story.
It started in Malibu.
As one of the first people to experience the Company's DoseDrop™ Alpha featuring Kenny G, Sydney S. danced on a beach alone at sunset in Malibu and was completely moved to tears by the experience. She describes it as "a beautiful journey full of emotional releases that left her feeling alive."
Sydney became our first ambassador and invited a core group of her patrons to the first DoseDrop™ event in Malibu — where every participant reported the same reaction as Sydney.
was born.
Why Sound Works
The Science Behind the Experience • Backed by 20+ peer-reviewed studies
Neuroplastic
Reshaping
Regular musical engagement thickens cortical regions governing attention and emotion. Structural brain change from repeated sessions.
Vagal
Activation
Rhythm-cued breathing increases parasympathetic tone (HRV), directly reducing the stress response at a measurable physiological level.
Biological
Entrainment
Sound synchronizes neural oscillations, regulates heartbeat, and releases trapped emotion through frequency-matched stimulation.
Motor–Reward
Loop
Groove recruits basal ganglia and cortico-striatal circuits — the same reward network activated by food, sex, and social bonding.
Why We Use Popular Music
Anticipation, dopamine, and the prediction engine at the heart of musical joy.
The Dopamine Loop
Dopamine fires twice: once in anticipation of the chorus, once at the payoff. The buildup often feels better than the drop itself.
Prediction & Validation
The brain models what comes next. Pop's familiar structures (I–V–vi–IV, 8-bar phrases) set up expectations — then reward them with satisfying inevitability.
Mere Exposure Effect
We like things more simply because we've heard them before. Each listen deepens the neural pathway. Familiarity becomes pleasure.
Social & Evolutionary Roots
Communal music triggers endorphin release similar to physical bonding. Shared anticipation of a chorus multiplies the pleasure — we feel it together.
Clinical Implication
A familiar melodic cue primes the brain's reward and relaxation architecture — creating a neurological opening before the therapeutic session even begins.
Motor–Reward Loop
Groove recruits basal ganglia and cortico-striatal circuits — the same reward network activated by food, sex, and social bonding.
The Dose Loop™
A proprietary customer journey that compounds lifetime value at every stage.
instructor network
DoseDrop™ event
habit formation
Revenue
become instructor
Massive Target Market
Why We Win
Category Definition
We name Sonic Wellness™ before competitors recognize the space. First mover who names the category owns the conversation.
Data Flywheel
Every event and VibeHub™ session feeds outcome data back into protocol refinement. Competitors who start later start with less.
Community Lock-In
People who DoseDrop™ together share a transformational reference point. VibeHub™ ties create switching costs no app replicates.
Protocol IP
4-phase BPM-sequenced neurological protocol — trademarked, refined by BeatCheck™ data. Genuinely hard to reverse-engineer.
Instructor Network
25→100→500 certified instructors across 50+ cities. Each instructor is a local media channel no competitor can acquire quickly.
BeatCheck,™ An Unassailable Data Moat
Live Event Data
Biometric & behavioural signals captured at Sounddosing® events — a closed, proprietary stream.
Vibe Hub Sessions
Member response data from every Vibe Hub interaction, building a rich longitudinal dataset.
Member Profiles
Emotional state, mindset history, and session outcomes — no external model has access to this.
Protocol Refinement
Continuously optimises musical Dose sequences based on real-world response data.
AI Agent Guidance
Powers consumer-facing agents that route each member to the right Dose at the right moment.
Targeted Therapeutics
Future pipeline: condition-specific solutions for emotional, mindset, and psychological needs.
The Band of Sydneys™
Malibu Origin
2 events/month with Sydney. Build content library. Launch waitlist. Film testimonials.
Instructor Network
Certify 8–10 instructors. NYC, Austin, Miami, Chicago, Denver, San Francisco.
Premium Venues
Soho House partnership live. VibeHub™ public launch. 2,000 members target.
Series A Ready
25 instructors. 15 cities. $200K+ MRR. 5,000 members. $5M ARR trajectory.
The Team
Derek Pew
Serial social entrepreneur and Chairman of two early-stage companies. Lifelong musician who built his own sound protocols from scratch. Founded Sounddosing® around sharing neurological transformation through music with the world.
Larry Frazin
Widely respected music industry veteran. Guided Paula Abdul, No Doubt, Josh Groban, The Corrs, Macy Gray, Diane Warren. Former President/Partner of David Foster's 143/Atlantic Records. Co-owner of Cover Art.
Ricci Rukavina
Serial entrepreneur. 2 successful exits. 100M+ product downloads. Worked with Spielberg / Disney / Universal — $2B+ in platform revenue across media properties.
Year-1 Unit-Economics
The Ask
- 10 DoseDrop™ protocols
- Artist partnerships
- VibeHub™ library
- VibeHub™ platform v1.0
- BeatCheck™ pipeline
- Mobile app
- 10-city rollout
- Venue acquisition
- Gen Z campaign
- Head of Research
- Ops Lead
- Product Manager
The movement
starts in Malibu
Join us at Soho House Malibu — September 2026 — and feel what you're investing in.
