Figure dissolving into light
Sounddosing
A new modality  •  Spring 2026

The body
is the instrument.

Sounddosing® tunes the human nervous system and mindset with a clinical-grade audio protocol — music, movement & modulation engineered as medicine.

Science ↗
2,500+
Years of contemplative practice
25+
Years of neuroscience
Seated listener in low-poly light
The Solution

Sounddosing® is Music Medicine.

A precisely engineered neurological protocol delivered through music, movement and community.

01
4-Phase Protocol

Alpha grounding → theta release → beta/gamma elevation → parasympathetic integration. A 33-minute clinical-grade arc — engineered, never improvised.

02
Live DoseDrops

Communal events that create social proof, community ties, and a vivid shareable memory. The body becomes the instrument — together.

03
VibeHub Platform

Digital membership. PersonalDrops™ library. $14.95–$49.95/mo. Extends the live journey into a daily practice you can take anywhere.

04
BeatCheck Data

Outcome tracking builds a proprietary research dataset — our long-term scientific moat. Every session compounds the science.

Profile dissolving into fragments

The problem.

People are suffering — and existing solutions are failing them.

Stress & anxiety epidemic

1 in 5 US adults suffers from anxiety disorders. Mental health-related costs exceed $280B annually. Demand for effective solutions has never been higher.

Disconnection crisis

The US Surgeon General declared loneliness a public health epidemic. People crave embodied, communal experiences — not more solo screen time.

Meditation-app fatigue

Calm & Headspace report 80%+ annual churn. Passive, solo, screen-based tools fail to create lasting neurological change. The market is ready to move on.

An unclaimed category

No brand combines science-backed sound protocols, live communal movement, and a digital membership ecosystem into a single repeatable product.

Every great movement has an origin story.

Origin Story

It started in Malibu.

First DoseDrop™ Event April 11, 2026 In collaboration with Kenny G Sydney's Studio, Veritas Yoga, Malibu, CA
First DoseDrop event at sunset in Malibu

As one of the first people to experience the Company's DoseDrop™ Alpha featuring Kenny G, Sydney S. danced on a beach alone at sunset in Malibu and was completely moved to tears by the experience. She describes it as "a beautiful journey full of emotional releases that left her feeling alive."

Sydney became our first ambassador and invited a core group of her patrons to the first DoseDrop™ event in Malibu — where every participant reported the same reaction as Sydney.

Sounddosing®
was born.

Why Sound Works

The Science Behind the Experience Backed by 20+ peer-reviewed studies

Profile dissolving into orange fragments
Figure with light blooming at the chest
Listener in headphones amid sound waves
Dancing figure trailing light

Neuroplastic
Reshaping

Regular musical engagement thickens cortical regions governing attention and emotion. Structural brain change from repeated sessions.

Vagal
Activation

Rhythm-cued breathing increases parasympathetic tone (HRV), directly reducing the stress response at a measurable physiological level.

Biological
Entrainment

Sound synchronizes neural oscillations, regulates heartbeat, and releases trapped emotion through frequency-matched stimulation.

Motor–Reward
Loop

Groove recruits basal ganglia and cortico-striatal circuits — the same reward network activated by food, sex, and social bonding.

Kenny G playing soprano saxophone in low-poly
Popular Music

Why We Use Popular Music

Artist Collaborations  •  DoseDrop Alpha with Kenny G

Anticipation, dopamine, and the prediction engine at the heart of musical joy.

The Dopamine Loop

Dopamine fires twice: once in anticipation of the chorus, once at the payoff. The buildup often feels better than the drop itself.

Prediction & Validation

The brain models what comes next. Pop's familiar structures (I–V–vi–IV, 8-bar phrases) set up expectations — then reward them with satisfying inevitability.

Mere Exposure Effect

We like things more simply because we've heard them before. Each listen deepens the neural pathway. Familiarity becomes pleasure.

Social & Evolutionary Roots

Communal music triggers endorphin release similar to physical bonding. Shared anticipation of a chorus multiplies the pleasure — we feel it together.

Clinical Implication

A familiar melodic cue primes the brain's reward and relaxation architecture — creating a neurological opening before the therapeutic session even begins.

Motor–Reward Loop

Groove recruits basal ganglia and cortico-striatal circuits — the same reward network activated by food, sex, and social bonding.

Business Model

The Dose Loop

A proprietary customer journey that compounds lifetime value at every stage.

01
Discover
Social, PR &
instructor network
02
Experience
First live
DoseDrop™ event
03
Transform
Return visits,
habit formation
04
Belong
VibeHub™ membership $15–$50/mo
Recurring
Revenue
05
Advocate
Refer friends,
become instructor
Revenue: Live Events ($20 avg ticket) VibeHub Subscriptions ($14.95–$499/mo) B2B Venue Licensing BeatCheck Data Partnerships
Market Opportunity

Massive Target Market

The Tailwinds
65%
Gen Z reducing alcohol in 2025 (NCSolutions)
$2.5B
Sound therapy & wellness market by 2025
800K+
Daybreaker participants — proof of category
$3.6B
Mindfulness meditation app market by 2030
$4.5T
TAM
$132B
SAM
$6.6B
SOM
Competitive Advantage

Why We Win

Five structural moats that compound with every event, every member, every city

Category Definition

We name Sonic Wellness before competitors recognize the space. First mover who names the category owns the conversation.

Data Flywheel

Every event and VibeHub session feeds outcome data back into protocol refinement. Competitors who start later start with less.

Community Lock-In

People who DoseDrop together share a transformational reference point. VibeHub ties create switching costs no app replicates.

Protocol IP

4-phase BPM-sequenced neurological protocol — trademarked, refined by BeatCheck data. Genuinely hard to reverse-engineer.

Instructor Network

25→100→500 certified instructors across 50+ cities. Each instructor is a local media channel no competitor can acquire quickly.

Technology

BeatCheck, An Unassailable Data Moat

A proprietary small language model trained exclusively on data no competitor can replicate
Data Inputs

Live Event Data

Biometric & behavioural signals captured at Sounddosing® events — a closed, proprietary stream.

Vibe Hub Sessions

Member response data from every Vibe Hub interaction, building a rich longitudinal dataset.

Member Profiles

Emotional state, mindset history, and session outcomes — no external model has access to this.

BeatCheck AI core
BEATCHECK
Proprietary SLM
Data source:
Events + Vibe Hub only
Model type:
Small Language Model
Training loop:
Continuous / proprietary
Outputs

Protocol Refinement

Continuously optimises musical Dose sequences based on real-world response data.

AI Agent Guidance

Powers consumer-facing agents that route each member to the right Dose at the right moment.

Targeted Therapeutics

Future pipeline: condition-specific solutions for emotional, mindset, and psychological needs.

THE MOAT: No competitor can train on our data — only we run these events, operate Vibe Hub, and hold these member relationships. BeatCheck's edge compounds with every session.
Global community of meditators connected city to city
Go-To-Market

The Band of Sydneys

Community-first.  City by city.  The Vuori playbook for Sonic Wellness.
Q1–Q2

Malibu Origin

2 events/month with Sydney. Build content library. Launch waitlist. Film testimonials.

Q2–Q3

Instructor Network

Certify 8–10 instructors. NYC, Austin, Miami, Chicago, Denver, San Francisco.

Q3

Premium Venues

Soho House partnership live. VibeHub™ public launch. 2,000 members target.

Q4

Series A Ready

25 instructors. 15 cities. $200K+ MRR. 5,000 members. $5M ARR trajectory.

One Community. Many Cities. Limitless Impact.
Meet

The Team

Operators with proven exits, music industry veterans, and mission-driven builders
Derek Pew

Derek Pew

Founder & CEO Management / Core Vision

Serial social entrepreneur and Chairman of two early-stage companies. Lifelong musician who built his own sound protocols from scratch. Founded Sounddosing® around sharing neurological transformation through music with the world.

Larry Frazin

Larry Frazin

Co-Founder Music & Marketing

Widely respected music industry veteran. Guided Paula Abdul, No Doubt, Josh Groban, The Corrs, Macy Gray, Diane Warren. Former President/Partner of David Foster's 143/Atlantic Records. Co-owner of Cover Art.

Ricci Rukavina

Ricci Rukavina

Co-Founder Technology, Ops & Strategy

Serial entrepreneur. 2 successful exits. 100M+ product downloads. Worked with Spielberg / Disney / Universal — $2B+ in platform revenue across media properties.

Year-1 Unit-Economics

How $685K in Year-1 Revenue Gets Built
30
Avg Events / Month
$685K
Y1 Revenue Target
1,000
VibeHub™ Subscribers (Avg, Y1)
25
Cities by Q4
Live Events Target $336K
Events per month30
Avg attendees/event40
Avg Company Share$15
Monthly event revenue$18,000
Annual event revenue$216,000
B2B / Venue sponsorship$120,000
TOTAL EVENTS$336,000
VibeHub Subscriptions Target $349K
Monthly subscribers (avg)1,000
Monthly fee$14.95
Monthly sub revenue$14,950
Annual sub revenue$179,400
Annual ancillary channel sales$120,000
Enterprise / B2B licensing$50,000
TOTAL SUBSCRIPTIONS$349,000
YEAR-1 TOTAL REVENUE TARGET $685,000

The Ask

$2,000,000SAFE NOTE
Valuation Cap: $10M Discount: 20% MFN Clause Included Minimum Investment: $50,000
15%
$300K
Content Production
  • 10 DoseDrop protocols
  • Artist partnerships
  • VibeHub library
25%
$500K
Technology
  • VibeHub platform v1.0
  • BeatCheck pipeline
  • Mobile app
40%
$800K
Launch & Marketing
  • 10-city rollout
  • Venue acquisition
  • Gen Z campaign
20%
$400K
Team Build-Out
  • Head of Research
  • Ops Lead
  • Product Manager
Milestones This Round Unlocks:
10-city launch
VibeHub v1.0 live
5,000 subscribers
Series A readiness at $5M ARR
Two dancers reaching upward in orange light

The movement
starts in Malibu

Then it goes everywhere

Join us at Soho House Malibu — September 2026 — and feel what you're investing in.

derek@sounddosing.comsounddosing.com
©2026 Sounddosing® LLC  ·  Confidential  ·  All Rights Reserved
A new modality  ·  Spring 2026

The body is the instrument.

Sounddosing® tunes the human nervous system and mindset with a clinical-grade audio protocol — music, movement & modulation engineered as medicine.

The Science ↗
Figure dissolving into light
2,500+
Years of contemplative practice
25+
Years of neuroscience
The Problem

People are suffering — and existing solutions are failing them.

Stress & anxiety epidemic

1 in 5 US adults suffers from anxiety disorders; mental-health costs exceed $280B a year.

Disconnection crisis

The US Surgeon General declared loneliness a public-health epidemic. People crave embodied, communal experiences.

Meditation-app fatigue

Calm & Headspace report 80%+ annual churn. Passive, solo, screen-based tools don't create lasting change.

An unclaimed category

No brand combines science-backed sound protocols, live communal movement, and a membership ecosystem.

The Solution

Sounddosing® is Music Medicine.

A precisely engineered neurological protocol delivered through music, movement and community.

  1. 01
    4-Phase Protocol

    Alpha grounding → theta release → beta/gamma elevation → parasympathetic integration. A 33-minute clinical-grade arc.

  2. 02
    Live DoseDrops™

    Communal events that create social proof, community ties, and a vivid shareable memory.

  3. 03
    VibeHub™ Platform

    Digital membership and a PersonalDrops™ library — your daily practice, anywhere.

  4. 04
    BeatCheck™ Data

    Outcome tracking builds a proprietary research dataset — our long-term scientific moat.

The Science

Why Sound Works

Backed by 20+ peer-reviewed studies.

Neuroplastic Reshaping

Regular musical engagement thickens cortical regions governing attention and emotion.

Vagal Activation

Rhythm-cued breathing raises parasympathetic tone (HRV), reducing the stress response.

Biological Entrainment

Sound synchronizes neural oscillations and regulates heartbeat through frequency-matched stimulation.

Motor–Reward Loop

Groove recruits the same reward circuits activated by food, connection, and play.

Your first dose
awaits.

Calm your mind. Open your heart. Elevate your state.

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